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For immediate release:
January 23, 2013                       



AIR and ITVS Partner Up to Double Down on Public Media Innovation

Boston, MA:  AIR, Inc. and the Independent Television Service (ITVS) have formed a partnership to fund a second phase of development for selected Localore projects. This joint initiative builds on previous collaborations between the organizations to support transformative public media work, and map the evolving independent production sector.

Localore (localore.net) is a multi-million dollar initiative produced by Boston-based AIR with lead funding from the Corporation for Public Broadcasting (CPB), the Wyncote Foundation, the John D. and Catherine T. MacArthur Foundation, and the National Endowment for the Arts. Since Spring 2012, AIR has led a nationwide team of independent, station-based, community and technical producers, forming a network of “skunk works” embedded inside ten public radio and television incubator stations for up to a year. What is emerging after 11 months of field work is an extensive range of new public media models – from a rich multimedia music map in Austin, to a new style of short form video documentary chronicling the oil boom of North Dakota, to a digitally reversed version of the farmer’s almanac that tells the story of climate change in Paonia, CO – designed to reach and involve citizens on the air, screen, and streets of the community. Their efforts are aimed at expanding public media stations’ capacity to experiment, and plant new seeds to take public media to more Americans.

As Localore’s production cycle winds down, ITVS has invited the Localore producer-station teams to apply for one year of funding through their LINCS initiative (Linking Independents and Co-producing stations). The teams selected by ITVS will have the opportunity to continue their groundbreaking projects, with AIR continuing to serve as an advisor. Final decisions will be announced in February 2013.

ITVS President and CEO Sally Jo Fifer is enthusiastic about the prospects for new content to come from the Localore work that they will carry forward in 2013. “Working with AIR, we have the opportunity as never before to support our best producers who are creating new, multi-platform work that informs and expands our public service mission in new and unexpected ways.”

“I’m very pleased to extend the impact of our investors and further strengthen our efforts to bring greater diversity to our storytelling models, and to the public we serve,” said Sue Schardt, AIR’s executive director and the executive producer of Localore. “ITVS typically receives more than 1000 applications each year, and it's a testimony to the strength of the work underway in the field that they've created this special invitation for our Localore productions.”

Based in San Francisco, ITVS (www.itvs.org) funds, presents, and promotes award-winning documentaries and dramas on public television and cable, new media projects on the Web, and the Emmy Award-winning weekly series Independent Lens. ITVS receives core funding from CPB, and was created by independent producers, the media arts community, and NGOs seeking to foster plurality, diversity and innovation in public television.

Boston-based AIR (www.AIRmedia.org) is a vibrant, tightly networked association of more than 900 journalists, documentarians, technicians, media entrepreneurs, and sound artists working at the front edge of public media reinvention. Its programs are designed to identify, cultivate, and deploy gifted talent for the benefit of citizens across the U.S. In addition to it Localore funders and members worldwide, financial support for AIR is provided by Recovery.gov and NYSCA.