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For immediate release:
September 27, 2011

Jessica Clark               
Email: jessica@AIRmedia.org

Public Media Steps Up for Localore
More than $1 Million to Support Producer-led Collaborations

September 27, Boston: The Association of Independents in Radio (AIR) joined forces with the Corporation for Public Broadcasting (CPB) at the PRPD Programming Conference last week in Baltimore to call on producers and stations to step up to the challenge to combine their ingenuity to expand service to a wider public.

CPB CEO Pat Harrison announced more than $1.2 million in funding for AIR. Recruitment for producers to lead the 10 station-based projects is underway. The first wave of stations have begun loading their media on AIR’s Station Runway, where they are demonstrating their preparedness for incubating Localore innovation.

In her remarks in Baltimore, Harrison spoke of producers who will, as part of the “public media family,” mine for “stories that are hidden treasures of insight, edginess, compassion, anger, humor, understanding, and in the process connect us to neighbors and neighborhoods beyond our own.”

At a launch event on September 22, AIR Executive Director Sue Schardt challenged producers and stations, saying, “We have built the framework. It’s time now for you to step up.” [Read Current’s Q&A with Schardt]. Stations committed so far include:

1.    KCRW-FM/Los Angeles
2.    WBHM-FM/Birmingham, AL
3.    KALW-FM/San Francisco
4.    North Country Public Radio/Canton, NY
5.    WYSO-FM/Yellow Springs, OH
6.    Arizona Public Media (KUAT Radio/TV)
7.    KAXE-FM/Grand Rapids, MN
8.    KWSO-FM/Warm Springs Tribal Radio
9.    KIDE-FM/Hoopa Tribal Radio
10.  KBWG-LPFM/Browning, MT
11.  KBCS-FM/Bellevue, WA
12.  WBEZ-FM/Chicago Public Radio
13.  KUT-FM/Austin, TX
14.  KUNM-FM/Albuquerque, NM
15.  KFAI-FM/Minneapolis, MN
16.  Ideastream/WCPN Pubmedia/Cleveland
17.  WUNC-FM/Chapel Hill, NC
18.  WQED Multimedia/Pittsburgh
19.  WGXC-FM/Acra, NY
20.  KCUR-FM/Kansas City, MO
21.  WLRN-FM/Miami, FL
22.  WGBH Radio + TV/Boston, MA
Localore producers have begun submitting proposals, as well, detailing their “big ideas” and initiating contact with potential incubator stations. Projects will launch between March and June 2012 with a time frame of execution anticipated at nine to 12 months.

In addition to CPB, support for Localore comes from the MacArthur Foundation, the Wyncote Foundation, and the National Endowment for the Arts. Localore builds on the successes and lessons of Makers Quest 2.0 (MQ2), public media’s first cross-platform demonstration project created by AIR in 2009 with funding from CPB.


Photos and AIR/Localore logos at http://airmedia.org/PageInfo.php?PageID=480