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For immediate release:
September 22, 2011

Nicole Mezlo                   
Phone: (202) 879-9836       

The Corporation for Public Broadcasting Announces Funding
to Enhance Public Media’s Digital Journalism Capacity

Localore helps public media stations create new approaches to local news reporting

September 22, Washington, DC: The Corporation for Public Broadcasting (CPB) awarded a $1.25 million grant to the Association of Independents in Radio (AIR) to launch Localore, an initiative that will increase public media’s capacity for local news and public affairs journalism.  CPB and AIR announced the project today at the Public Radio Program Directors’ 2011 Programming Conference in Baltimore. 

CPB’s investment will help AIR identify multi-media producers and public radio and television stations to form 10 teams that will develop innovative ways to produce and distribute local news and features.  The teams will focus on sharing new and untold stories from their communities.

Each project will include elements for on-air radio or television broadcast, as well as online and social media components – such as online streaming, mobile applications or games – all designed to help stations establish new ways to reach and better serve their communities.

“CPB invests in projects that strengthen public media’s capacity to serve our country, including projects that connect our content to Americans through the use of emerging technologies,” said Patricia Harrison, president and CEO of CPB.  “Localore will enable public media stations and innovative producers to generate new content that will inform the communities they serve and help to broaden the reach of public media into larger and more diverse audiences.” 

AIR will serve as executive producer of Localore and will help the station/ producer teams conceptualize their topics and approaches, provide on-going editorial guidance, and coordinate collaboration and content sharing. 
The project will begin with a diverse group of approximately 20 stations from coast-to-coast, with others expected during the six weeks of open call for stations.

“The time is right for Localore,” said Sue Schardt, AIR’s executive director.  “Stations and producers across the country are poised to redefine and extend public media in new and exciting ways.  The work of these ten teams will help open the door to a new generation of talent and a new constituency of citizens engaged and invested in public media.”

AIR will share the models created as part of this initiative with other public media producers, stations, and those invested in strengthening public media. In addition, AIR will provide training, create a "bluebook" that documents best practices of the project, and showcase the material generated by the local teams on-line and on-air. 

AIR is working with Independent Television Service (ITVS), the National Black Programming Consortium and the public media minority consortia to implement Localore.

Additional funders of Localore include the Wyncote Foundation, the John D. and Catherine T. MacArthur Foundation, and the National Endowment for the Arts (NEA).

About CPB
CPB, a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting.  It helps support the operation of more than 1,300 locally-owned and operated public television and radio stations nationwide, and is the largest single source of funding for research, technology, and program development for public radio, television and related online services.

About AIR
The Association of Independents in Radio, Inc. (AIR) is a broad and growing network of 800 media makers, technologists, and sound artists who represent an important and vital driving force in the media-technology revolution underway. AIR producers are gifted in story making across broadcast and digital media platforms with high fluency in the production values and service ideals of public media.  They are deployable as trainers, producers, reporters and agents of community engagement…taproots into hyper local regions coast to coast across the US and in 14 countries around the world.

Project logos are available at: http://www.airmedia.org/PageInfo.php?PageID=480