About Us


For immediate release:
September 1, 2011

Jessica Clark               
Email: jessica@AIRmedia.org

AIR Prepares to Push Public Media’s Envelope
New Initiative Will Connect Producers and Stations to Build Innovation Capacity

Mark your calendars: On September 22, the Association of Independents in Radio, Inc. (AIR) and the Corporation for Public Broadcasting (CPB) will announce a major new initiative designed to turbocharge invention in multiplatform journalism by public media producers, while expanding public radio and TV stations’ connections with new communities.

The new project, which will be unveiled at the Public Radio Program Directors Conference in Baltimore, MD, will cast a wide net to recruit talented, radio, TV, film and online producers as well as public radio and TV stations ready to become part of the multimedia, multiplatform project.  Beginning September 15, producers and stations can get a head start on applying for the initiative by going to AIRmediaworks.org.

Producers will be selected through an open, competitive process that challenges applicants to share their “big idea” for a nine- to 12-month collaborative project slated to begin in March 2012. At the same time, stations will be invited to submit a three- to five-minute audio or video piece, showcasing their creative culture and goals for engaging new community members.

“Our aspiration is to lay new tracks for public media to move deeper into communities and reflect the full complexity of 21st-century America,” says AIR Executive Director Sue Schardt. “Our mantra is ‘go outside’ — both outside of the station’s walls and outside of the standard reporting routines, to find new approaches to journalistic craft.”

Funding for AIR comes from its 800 members and from the Corporation for Public Broadcasting (CPB), the John D. and Catherine T. MacArthur Foundation, Wyncote Foundation, the New York State Council on the Arts, and the National Endowment for the Arts (NEA).